Io Echo just
can't seem to keep themselves to themselves. Extending their branches from the
music world to the fashion world, and now, to the arts-tech world, Ioanna Gika
and Leopold Ross are two of the most exciting creative personalities right now,
and their 80s-tinged electro-pop project is fast becoming one of our favorite
acts.
Ioanna and
Leopold have teamed up with Barnaby Roper, Hector Muelas, Ricardo Viramontes,
and Eduard Prats Molner (the dev lead behind Arcade Fire's groundbreaking
experiential video for "We Used to Wait") to bring us these
riveting new interactive visuals for "Ministry of Love." Remind you
of the Architect surveying the Matrix? You're not far off; the video was born
out of the concept of Orwellian surveillance, with the idea that the audience
could control the band from a series of "rooms." Unsettling? A bit.
Absorbing? That's an understatement.
