you resource for all things shoegaze & dream pop.

22 July 2011

Happy 1st Birthday, When The Sun Hits!! Enter our contest to win an iTunes gift card!

Exactly one year ago today, on July 22, 2010, Danny and I decided to stop talking about it and just do it - we were going to start a music blog. I still remember trying to come up with names...we had about 5 contenders, but we BOTH knew "When The Sun Hits" was perfect for us, and adopted it within minutes. We had the idea, we had the name, and after much geeking out and discussion, on that rainy July day the blog as born.

We had NO IDEA WHATSOEVER that the blog would resonate with so many people...we are continually surprised by that to this day. Because truly, we started the blog out of sheer love for music, and a shared enthusiasm for shoegaze and dream pop in particular, and thought it would amount to nothing much but a forum for he and I to nerd out freely. But with every day that passes, more and more dreamers find us, or we find them, and the blog has grown into what you see today. We've interviewed some of our idols, met some amazing people, formed some extremely important friendships, learned about so much music, and shared as much of it as we could with the readers...and we will continue to do so for as long as we can.

We just want to thank everyone who's helped us make it this far. There is no way we could name everyone individually, because there are so many wonderful people and musicians out there who've helped and supported us along the way, or those who've joined the family to help us grow. We love you all, and here's to many more birthdays!

The Contest:

I've been trying to satisfactorily photoshop some shoes or fx pedals onto a nice psychedelic colored birthday cake all day, but I totally suck at that, and the video below is much better anyway!

However, if you think you can create the mother of all blog birthday jpegs, we will send you a $25 gift card for iTunes! We like to laugh, so there's your one helpful hint. Submit your efforts either in the comments below (if possible) or email to You have until Sunday, July 24th! There are no specific rules, just make something kick ass! We will then convene, choose a winner, and champion your jpeg magic for all to see! Happy photoshopping!

Love to you all,
Danny, Amber, Rob, and the rest of our WTSH family.

Foxtail Somersault covers the Sugarcubes' track "Birthday".


  1. Happy Birthday friends....many many many years to come!!!!

    Renato Malizia

  2. Happy Birthday, guys! Love to you all. Each of you has contributed something wonderful to my life. Best wishes, and many, many more, dreamers!

  3. thank you both! renato, we've always looked up to you, and consider you our kindred blog spirit! we love you!

    anna: you are an angel in every way. <3

  4. Happy birthday! My Photoshop skills aren't all that, but I look forward to seeing the winning entry. :) Cheers!!!

  5. YAAAYYYYY, WTSH!!! I actually didn't realize you were still "blog babies" that were just turning 1 year old. I guess I discovered WTSH about 9 months ago or so, which meant you all were only 3 months into this little slice of perfection. I had assumed WTSH had already been around for at least a couple of years even at that time, though, because of how "polished" everything seemed and because of the interviews already being done with some big names.

    So wow; if this is WTSH at 1 year; I suppose world domination should not be ruled out?

    CONGRATULATIONS and Happy Birthday!

    (Please try to not spit all over the birthday cake when you go to blow out the candle -- love you guys, but seriously -- it's always just kinda gross when that happens...)


  6. David of GazeshireJuly 22, 2011 at 9:14 PM

    Haaaaaaaapppppyyyy Birthhhhdaaaaaaayyyy!!!!!!

  7. By far my favorite RSS feed each day. Great, GREAT content. Happy Birthday guys!

  8. happy 1st year!!! very happy for you, such a great blog!!!

  9. screen vinyl imageJuly 24, 2011 at 8:03 AM

    Congrats on the 1 year anniversary you guys! on behalf of all us bands out there, thank you for promoting us, supporting us, and helping us all get connected w/ each other. we're all very fortunate to have your blog! here's to the next year!

  10. thank you, jake and kim (SVI). it's a joy and honor to promote amazing bands like you. and yes, here's to next year! xoxo