Iowa-based grunge gaze act Blist Her consists of songwriter, vocalist and guitarist, Brandon Boyd, along with Dakota Ruble, who contributes additional layers of guitar to their sound. The project appeared in early 2018 and has blazed its way to present day by deftly combining grunge and darker shoegaze elements with a visual aesthetic based on vintage elements like tube TVs and VHS tapes.
We’re excited to premiere the video for their newest single, “TV Guide to Life”, which is a pure and perfect representation of what their sound and image are all about. In the video, the duo delivers the heavy, woozy single while standing in front of a wall of glowing televisions. VHS static, dramatic angles, and an all-encompassing feeling of dread and detachment dominate the video. It was 100% directed and shot by the band on a zero-dollar budget, who are firm believers in DIY ethics.
According to project leader Brandon Boyd:
"The song is about my generation growing up sitting in front of the TV, watching Nickelodeon, and learning things from cartoons instead of our parents, who thought it would be easier for TV to raise us rather than themselves. That's why I think there's so much nostalgia for the 90s right now -- we wanna live in the world where we were happy just watching Rugrats and eating Lunchables."
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